Fort’s logo is the combination of the identity (Fort), visual identity of a fort and the baseline, the philosophy- The fourth dimension of space. Fort by dictionary, is an enclosed, protected structure. It symbolizes security and comfort. In the logo, it is expressed by the identity and the visual identity.

Philosophy:
A dimension is one of the three cartesian co-ordinates that determines position and defines space. At Fort, space is perceived to be beyond numeric measures and physical appearances. It has a fourth dimension, the unique spiritual signature of Fort. This dimension is incongruent with any clear definition. It cannot be touched. It can be experienced. It is silent. But it can be heard. It is intangible but it can be seen…in the life and lifestyle of its inhabitants. It imbibes the emotion of a space and defines every endeavour at Fort.