INTRODUCTION
   The Genesis of a Genre

Fort Knox is not a building, Fort Knox is a future ... it is the future hub of Kolkata's gem & jewellery business. It is not a complex; it is a concept - of doing the jewel business in dazzling style, the likes of which the city has never witnessed before! Fort Knox - born to become the epitome of showcasing the gorgeous in precious stones and shining metals. Destined to be the destination for both - the doyens of the world of sparkle, and the connoisseurs who wear their creations.

   With Fire In Its Heart And Power At Its Peak

Fort Knox being nine storeyed citadel, towering over Kolkata's most posh business locale. It will offer you an ideal way to conduct your jewel business, where you can have both your showroom and office in the same complex.

The first five floors of Fort Knox are designed for jewellery showrooms. The other four will be customised for jewellers' offices. For which, preference will be given to those who'll possess showrooms at this citadel. Thus will shine this dome of dazzle - with the fire of its precious jewels and the power exuded by its offices, of the jewels of the jewellery world.

   In A Powerhouse Of Possibilities

That's Kolkata, the seat of Fort Knox - with its resurgent economy and new entrepreneurs, old money and nouveau rich, its resident clientele, and visiting barons. A city being flooded with mega markets, where most are going for rapid expansion because of the remarkable response. And in the jewellery front, Fort Knox is Kolkata's first mega-market. Built to carry forward Kolkata's legacy of style, quality and elegance. Opening a world of prospects for the jewellery world.

Kolkata has ability! It is the gateway for Bangladesh and other neighbouring countries, a market of more than 120 million consumers. For the richest of these countries, Kolkata is always the first choice to buy their valuables. Kolkata is also the third largest retail market of the country, larger than Bangalore and Hyderabad. The credit/deposit ratio in West Bengal banks is the highest in the country, thus offering one of the country's largest consumer segments with very high credit ratings. The city is ideally located for exports to the South-Asian countries, which in 2002-'03 was a miniscule percentage of the U.S. $7.1 billion, that came from India's gems & jewellery exports. Then there is the rich history of Bengal's craftsmen, continuously creating hallmarks in gems and jewels, which will add to the appeal of Fort Knox. Thus Kolkata, with its new consumerism and age-old fascination for jewels, its purchasing power and traditional appeal, will be the ideal place for the Fort Knox phenomenon.





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